UK tourism to gain £2.1bn from 2012 Olympics

A publication of VisitBritain and VisitLondon research revealed the tourism benefits from the 2012 Olympic Games in London are estimated to be worth up to £2.1 billion. The Oxford Economics tourism impact study on the 2012 Games forecasts that the London Games will generate tourism gains totalling £2.3 billion (at 2006 prices). Once allowances for displacement of visitors are made, the contribution is reduced to £2.1 billion for the UK.

Tourism minister Margaret Hodge said: "Providing better service to tourists and improving accommodation are among key issues to be tackled to ensure the UK tourism industry capitalises on the 2012 Olympic Games in London".

"London 2012 is a huge opportunity for the UK tourism industry. In five years time millions of visitors will be coming here for the first time and we want them to come back time and time again - and bring their family and friends”, she added.