Holiday Inn introduces new brand image, including redesigned logo

Holiday Inn, which pioneered the roadside motel concept, will get a new logo for the first time since the company was established in 1952, in Memphis, Tennessee. The hotel chain, part of the InterContinental Hotels Group, is to undergo a global revamp as part of a renovation programme planned to “create a more contemporary brand image, increase quality and drive consistency”. The world's largest hotel company by rooms will upgrade more than 3,000 properties worldwide by the end of 2010. All hotels across Europe, Middle East, Africa and Asia will become Holiday Inn Express properties in line with those in the Americas, in order to keep branding consistent. Besides redesigning the well-known logo, guestrooms will have a facelift, and staff will undergo a “Stay Real” training programme. The first Holiday Inn hotels featuring the makeover are due to open in spring next year in the United States.