UK tourism charms US press in Manchester

National tourism agency VisitBritain, along with other travel industry associations welcomed over 500 American journalists for the 52nd annual convention of the Society of American Travel Writers from 5 – 10 October. The delegates were hosted in Manchester and, thanks to a series of trips arranged throughout Britain both before and after the convention, publicity could help bring more Americans to different parts of the country.

Tom Wright, CEO of VisitBritain, says: “Americans remain Britain’s most important source of inbound visitors, but we are facing increasing competition from around the world. By guaranteeing Society members a warm welcome and a fantastic experience, we can ensure they return home to remind American travellers why Britain remains their favourite long haul destination.”